When you walk into someone's home for the first time, you learn the essence of who they are. You smell the food cooking, see their favorite shows playing and catch the faint smell of their favorite essential oils. This is where you instantly know if you and this person have something in common. 

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Your website is the 'home' of your business. When they enter, your potential client needs to immediately feel the connection to you. This is where your brand comes to life.